SEO Guide to URL Parameter URL parameters could be a search engine optimization nightmare because combinations of parameters could make thousands upon thousands of URL variants from an identical bit of content. But, URL parameters surely play an essential role in a site's user experience, therefore it is important to realize how to use them in an SEO-friendly manner. Take a look at our search engine optimization manual to URL parameter managing to find out more about exactly what URL parameters are, a number of the search engine optimization problems they may cause and a few answers and best practices. What are the URL Parameters? Supply -- searchenginejournal.com/ Also called query strings or URL factors, URL parameters comprise a key and a value set, which can be divided by an equal sign. You are able to add multiple URL parameters to a single webpage by simply using an ampersand. There are lots of use cases such as parameters, including monitoring, reordering, f...